E-Commerce Gold

Amazon selling stats

Data visualization charts and graphs

Looking for insight on the Amazon selling experience? Look no further. We’ve compiled stats on sales, brands, tools, and programs.

Amazon customers

At Amazon, we always start with the customer. We partner with sellers to provide them with an amazing shopping experience.

Independent sellers

Independent sellers improve product selection, prices, and the overall customer experience. While each seller story is unique, our goal is always the same: to support seller growth and success.

  • More than 60% of sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses.
  • In 2022, US-based sellers sold more than 4.1 billion items to customers worldwide.
  • In 2022, US-based sellers averaged more than $230,000 in sales.

 The best year we ever had with my cousin reselling our products, we made maybe $40,000. Then we launched our store with Amazon in the second week of November 2021. In 2022, we did $96,000 in sales. That’s phenomenal! Now my question is, what do I get to do half a million with Amazon this year? 

Kelly Schexnaildre

CEO, Merfs Condiments

Brands in the Amazon store

Thinking about launching a brand with Amazon? Brands help customers identify new products and can be a great way to grow your business.

” I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon. “

Matt McCauley
Founder, Hope & Henry

Prime Day

We’re excited to celebrate Prime Day each year and offer resources and guidance, so sellers can maximize the opportunity.

  • During Prime Day 2022, Prime members purchased more than 300 million items—an average of 100,000 every minute—and saved over $1.7 billion. That’s more than any previous Prime Day event.
  • In the US, Prime members purchased more than 60,000 items per minute during Prime Day 2022.
  • During Prime Day 2022, customers spent over $3 billion on more than 100 million items that were included in the sweepstakes “Support Small Businesses to Win Big.”

Amazon tools, programs, and services

Our selling plans come with a package of tools and services that sellers use to launch, manage, and grow their businesses. We also offer optional tools and programs to transform the selling experience.

  • Shipping with Fulfillment by Amazon (FBA) costs 70% less per unit on average than premium options offered by major US carriers comparable to FBA, and it costs 30% less per unit on average than their standard shipping options.
  • According to a 2022 benchmarking report, sellers and other advertisers who used Sponsored Products campaigns through Amazon Ads spent 13%-79% less per click compared to alternatives. 1
  • Subscribe & Save products with a 10%-15% discount can drive up to a 1.8X increase in sales conversion on average.
  • Basic A+ Content can encourage repeat purchases and increase sales by up to 8%.
  • On average, brands with a Store saw 31x more repeat purchases in 60 days.
  • In 2022, Amazon and our third-party partners lent $2.1 billion to sellers.
  • Veeqo helps independent sellers save up to 78% on UPS Group labels.
  • On average, Buy with Prime increases the chance of an off-Amazon customer purchase by 25%.


 ” We realized we needed a new customer channel, and we needed some logistical support that was a lot more robust than what we had. “

Jeannell Darden
Founder & CEO, Moisture Love


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